Showing up on search engines is one of the most critical ways to increase website traffic and expose your content, product or service to people who might be interested in what you have to offer. Most of the major search engines utilize an algorithm to determine where a website ranks. The search engines have set up specific criteria that a website must meet to get to the top of the list. The criteria are different for every engine, but all engines share several commonalities. It all boils down to the type and amount of content provided on a given website, the level of optimization done on the site, and the popularity of the website (link popularity/PageRank). Tailoring your website for improved search engine rankings is also known widely as search engine optimization.
These days it’s not enough to have a web presence, you need to be ranking for the best search terms in your niche. If your business website has been struggling to get onto the first three pages of Google, there are some greate tools. Best of all, these tips are all based on social media, and are easy to integrate into your online marketing strategy.
1. Keywords Reserch
Do some research on how many people are actually searching for your site, Decide what search queries you want to show up for. Many times it is best to consult a “natural search engine optimization” professional during this process. There are several tools available from Google, Overture, and third party software developers that can make the Keyword Reserch process easier.
2. Include Keywords in Your Blog Posts
What’s better than fresh content? Fresh content with great keywords! Whenever you publish a new post, make sure that it’s optimized for the search engines. Use high and low competition keywords, to attract people to your blog. Use your Google keyword tool for research, or a WordPress plugin like Inbound Writer. Both will help you rank higher.
3. Write For Links (link bait)
For a triple whammy, write posts that you know will get linked to by top ranking blogs and websites. These are called ‘link-bait’ posts, and are edgy, controversial or very interesting. The easiest way to do this, is to write a blog based on someone else’s blog, credit them for it and invite a response.
4. Use Google Places and Optimize It
Sign up for Google Places and use the code on your website. When you’re going through the descriptions, use the right keywords to increase your chances of being found in general searches. Always include your location in the keywords, and track your clicks. Adapt your keywords as needed based on the free analytics Google provides.
5. Optimizing Your LinkedIn Page
If you need your business to be on the first page of Google, create a LinkedIn page for it, and optimize. Do this by carefully inserting great keywords in the information section of your page. Be sure to include links to your other social media pages, and your business website here for an additional boost.
6. Youtube Videos on Your Website
Youtube is the second largest search engine in the world, and it’s owned by Google. Post business videos to Youtube, then embed them on your business website. You’ll get more traffic coming from Youtube, and more traffic going to your Youtube page It’s a win-win! Remember to optimize each video title, description and keywords for best results.