Using Google Keyword Tools can improve your search engine ranking (SERP) and can help you build a base keyword list for your organic search efforts, but bellow are several notable shortcomings of Google’s tool:
- The keyword tool from Google dumps a list of keywords without further guidance on what to do with them
- You have to organize everything yourself, using Excel or third-party tools
- Since it’s free and available to everyone, it gives you no competitive edge
Keyword research is an incredibly important part of your SEO and PPC process, and it can’t be viewed as a step, per se, because it’s continuous and iterative. In other words, keyword research needs to be a regular part of your job. Tools like the Google Keyword Tool take a one-time approach to keyword research, which can be dangerous when you’re paying for and relying on these keywords to bring visitors to your blog/websites.
Successful marketers online depends on Keyword Research. While after doing keyword research is not real difficult its one area which will help you increase your traffic online. To become proficient at keyword research takes practice and lots of trial and error but as you continue to do your research you will become more and more skilled at finding the keywords that the search engines are looking for and thus increase your traffic.
Let’s say you’re building a brand new website, and you have never tried pay-per-click marketing before. You don’t have much site traffic, and you just want to get started and try a few things out. The Google Keyword Tool can help you at this early stage of your process, establishing some very general terms surrounding your main target phrases that you’ve come up with and providing a set base of Google keywords. Google keyword tools might possibly even help you think of a few outside-of-the-box terms you might not have originally thought of. The keyword tool from Google also gives you global search data and some other metrics to help you decipher if the keyword is worth using.
But it’s important to remember that the only terms that Google’s Keyword Tool will give you are terms based on ones you type in. This means if you’re off the mark on any of your assumptions for words your site should focus on, the results you get may not be relevant.
In beginning to do keyword research the best tool you can use is Google Keyword Tool. This is a free tool and is available to everyone but to get the maximum benefit you need to sign in to Your Google Account. The difference in logging into the Keyword Tool or not is with a Google account when you do a keyword search you will get up to 1000 keyword ideas instead of just a few.
Once you login start by entering your keyword or phrase such as make money online. Then on the left side of the page scroll down to where it says Match types.
Now depending on what you are doing if you have to choose between broad, exact or phrase. Lets say you are wanting to target a specific phrase to use in a PPC ad on Google or Microsoft/Bing, then click on the box next to “phrase” and go to the next step. I will use Phase for this example.
The next step is to go to the area that says advanced options and filters and depending on whether you want to search keywords for just US searches or all countries or some other specific country or even language then you would click on the appropriate box and choose for my example I will use all countries and English.
Then click search. You will get two different options one is keywords and the other is ad group ideas which you could use to put together different ad groups for your blogs, PPC or SEO advertising. Lets use the actual keywords found. In our example of Make Money Online the tool brings up 1000 different keywords related to the Phrase. You then choose the keywords you wish to use for your blog or advertising that will get you searched by the many search engines.
One thing you could look at is the number of Global Monthly Searches or Local Monthly searches. If you are wanting to get ranked Globally then look at the Global Monthly Searches. Now here is a little tip if you are wanting your ad or article or blog post ranked high on say Google for a particular keyword phase look at the number of searches for a particular keyword and look for hidden gems that are searched say 2000 to 5000 times and experiment using those as the competition will be less and the chances of getting placed on the first page of Google for that search will be greater.
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