Logo is not just a piece of art, but also a reflection of the business and its objectives. A well-designed logo helps in building the repute of the business and let the customers remember the business to come again and again. While designing a logo, you need to know the main target audience as well as the target markets. Where to get the inspiration and how to present the business objectives in small logo design are the other considerations.
How to proceed with designing of a business logo? Here you need to go!
The Planning Phase
To get started with the planning phase, moodboard is the best option. It includes the images, snippets, textures, photos, screenshots, and styles. Working with the client is better to come up at a plan for the right web design. Mood sketch of the logo is the important point to start working on the logo design.
The Sketching Phase
After getting a clear picture about the logo design idea, get started with sketching. Make the sketch at a notepad with wild imagination. Don’t consider it the final logo; you are just moving toward the final logo. From more than 50 sketches, you might get satisfied with just 1 or 2. The sketching phase is all about presenting ideas in a more composed form.
The Reviewing Phase
After making more than 50 sketches on notepad, review all of them. Keep the worst one aside and pick the ones that can be used and that can create the desired influence over the prospective customers. You can follow the steps of sketching, erasing, and repeating, as it’s necessary for perfection.
The Designing Phase
It’s time to use computer again to start the logo designing process. You can use any software for graphics designing like Adobe Illustrator is excellent for vector graphics. Create the first semblance of the logo by using different colors, typefaces, and geometric shapes.
The Polishing Phase
After making the first design of the logo, it’s time to polish that. Style of the logo can vary in the polishing phase and you should keep that in mind. For the logo to be used for different purposes like for websites, for business cards, for billboards, you can create several versions.
The Presenting Phase
You are done with your logo designing. Get ready to show that to the client. Instead of just emailing the logo design to the client, show them and explain them why you have used certain elements and certain colors in the design. Effective presentation helps in convincing the clients.
The above-mentioned phases of logo designing are not just for newbie designers, but also for the web design experts who have never thought on these lines. It’s just about creating good image of a business in the eyes of the targeted visitors or the prospective customers.
Peter North is writer and auditor at webdesigncc.com. The company provides web designing services.
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